Accurate Pricing
To fully understand a home’s market value, it helps to recognize its objective and subjective character-
istics. Objective or hard data is easiest determined by examining recent list prices for similar properties
near your home. The recent neighborhood activity directly reflects where to list your property and give
us a good illustration of what your home could sell for. Objective analysis provides the most reliable,
yet often conservative, approximation of your ultimate home value. Subjective data can be deter-
mined by taking into account the current state of the market. These are generally thought of as
outside influences that may increase or decrease the amount determined by objective data. Time of
the year, local economy and interest rates play a large part in subjective data.
Over-pricing
It is often said that an overpriced property shows like a “leather coat on a rack of minks.” Think about it
from a buyer’s perspective. Would you want to pay the same price for a property with less amenities
than the competition – NO! Buyers will always choose the property that maximizes their purchasing
power. Some common problems with overpricing is that helps the competition sell their homes first,
reduces Realtor activity, reduces advertising response, attracts the wrong prospects, and extends
market time. However, after all of this, if someone does agree to pay your high price, you run the risk
of the property not passing the mortgage appraisal process.
Comparative Market Analysis
You will receive a customized market analysis of your home which will list your current competition,
recent local sales, marketing plan and a suggested listing price. Your CMA will be available for on a
personalized private website designed specifically for the seller allowing 24/7 viewing access.
Marketing Tools
* Multiple Listing Service (MLS) * Full-color virtual tours and still photos
* Private agent-only open houses * Public open houses
* Postcard mailings to potential buyers * Regular newspaper advertising
* For sale signage outside the property * Internet advertising on Realtor.com
* Full color brochures for all showings * Bi-weekly updates on market conditions
* Professional home staging * Cleaning services
Broker Commission
It is the seller's responsibility to compensate the agents in the transaction. There are different options
to suit each individual need. This can generally be anywhere from 5-10% of the purchase price of the
home. Agent compensation is split into four pieces. The buyer's agent, the seller's agent and their
respective companies.
Seller Responsibilities
Be prepared to provide the following:
* Spare key to home and alarm code, etc.
* Utility bills (gas and electric only)
* Current property tax bill
* Homeowners Association Documents
* Condominium Documents, Budgets and Meeting Minutes
* Property Covenants, Conditions and Restrictions
* Percentage of Ownership
To fully understand a home’s market value, it helps to recognize its objective and subjective character-
istics. Objective or hard data is easiest determined by examining recent list prices for similar properties
near your home. The recent neighborhood activity directly reflects where to list your property and give
us a good illustration of what your home could sell for. Objective analysis provides the most reliable,
yet often conservative, approximation of your ultimate home value. Subjective data can be deter-
mined by taking into account the current state of the market. These are generally thought of as
outside influences that may increase or decrease the amount determined by objective data. Time of
the year, local economy and interest rates play a large part in subjective data.
Over-pricing
It is often said that an overpriced property shows like a “leather coat on a rack of minks.” Think about it
from a buyer’s perspective. Would you want to pay the same price for a property with less amenities
than the competition – NO! Buyers will always choose the property that maximizes their purchasing
power. Some common problems with overpricing is that helps the competition sell their homes first,
reduces Realtor activity, reduces advertising response, attracts the wrong prospects, and extends
market time. However, after all of this, if someone does agree to pay your high price, you run the risk
of the property not passing the mortgage appraisal process.
Comparative Market Analysis
You will receive a customized market analysis of your home which will list your current competition,
recent local sales, marketing plan and a suggested listing price. Your CMA will be available for on a
personalized private website designed specifically for the seller allowing 24/7 viewing access.
Marketing Tools
* Multiple Listing Service (MLS) * Full-color virtual tours and still photos
* Private agent-only open houses * Public open houses
* Postcard mailings to potential buyers * Regular newspaper advertising
* For sale signage outside the property * Internet advertising on Realtor.com
* Full color brochures for all showings * Bi-weekly updates on market conditions
* Professional home staging * Cleaning services
Broker Commission
It is the seller's responsibility to compensate the agents in the transaction. There are different options
to suit each individual need. This can generally be anywhere from 5-10% of the purchase price of the
home. Agent compensation is split into four pieces. The buyer's agent, the seller's agent and their
respective companies.
Seller Responsibilities
Be prepared to provide the following:
* Spare key to home and alarm code, etc.
* Utility bills (gas and electric only)
* Current property tax bill
* Homeowners Association Documents
* Condominium Documents, Budgets and Meeting Minutes
* Property Covenants, Conditions and Restrictions
* Percentage of Ownership
The Only Real Estate Resource You'll Ever Need
Kimberly Sledgister
HOME SALES SERVICES
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| Kimberly Sledgister 773.230.4975 |